Aaron Knipp, writer for medium on topics specific to the keynote community, talks about the importance of being "Bureau Ready" You can check out the full article here.
Key Points:
- Understanding Bureau Expectations: It's essential to comprehend and meet the needs and expectations of speaking bureaus. These organizations seek more than just informative speakers; they want individuals who can entertain, inspire, and create memorable experiences for various audiences. Bureaus also value a speaker’s brand, reputation, and ability to collaborate seamlessly.
- Enhancing Personal Brand and Online Presence: To stand out in the competitive keynote speaking landscape, speakers need a robust personal brand and significant digital footprint. This requires the use of traditional PR methods like press distribution and featured articles, as well as modern marketing techniques such as crafting engaging video content. Repurposing stage and podcast footage, creating sizzle and signature story videos, not only amplifies a speaker's online presence but also helps to paint a compelling narrative of the speaker and their brand.
- Embodying Multiple Roles: To become a bureau’s first choice, speakers must not only deliver excellent speeches but also act as influencers, thought leaders, and brand ambassadors, consistently delivering value and exceeding expectations. This requires strategic planning, consistent effort, and a deep understanding of the industry’s intricacies.
